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Writing Effective Web Prose, Pt. 2 - Gabriel Johnson

Writing Effective Web Prose, Pt. 2

Okay, you wrote a headline that will grab your reader’s attention. But now you have a whole lot more writing to do. Where do you begin? Below is part two (of two) of our “Writing Effective Web Prose” series that explores the subtle, yet important differences you should keep in mind when writing for the web versus any ...

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Writing Effective Web Prose, Pt. 1 - Gabriel Johnson

Writing Effective Web Prose, Pt. 1

So you know the difference between “their, ” “there,” and “they’re,” and you avoid incomplete sentences like the plague. But now you think you are ready to take your writing skills online to write some website content. Well before you start the next best food blog, consider all the differences when writing for the web versus ...

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The Best Ads in (and around) Super Bowl 51 - Gabriel Johnson

The Best Ads in (and around) Super Bowl 51

This year’s Super Bowl was full of funny, innovative, political, and emotional ads from a lot of the usual advertisers, but also some new players. Below are some of this year’s best ads from the big game, but first let’s look at some of the noteworthy buzz from around the Super Bowl’s ads. 84 Lumber ...

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