Valley Overlook
Campground and Lodging
Brand Identity • Website Creation • Video Marketing
We began our relationship with Valley Overlook before the campground was even open for business. Located in the heart of Cuyahoga Valley National Park, their needs were simple: they needed a brand identity as unique as the campground’s lodging options would soon be. But once the site was open for business, the work evolved into much more.
Valley Overlook
Campground and Lodging
Brand Identity • Website Creation • Video Marketing
We began our relationship with Valley Overlook before the campground was even open for business. Located in the heart of Cuyahoga Valley National Park, their needs were simple: they needed a brand identity as unique as the campground’s lodging options would soon be. But once the site was open for business, the work evolved into much more.
The Challenge
The team at Valley Overlook was starting their marketing efforts from scratch: they needed a logo, a website to showcase the available lodging, and a way to start filling up the vacancies.
The Goal
Valley Overlook's goal was to get their business up and running, with a brand that fit the business's aesthetic, and marketing efforts that would attract new customers.
The Solution
JAC Creative began by developing a full brand identity that included a clean, nostalgic logo. We then built a simple, easy-to-use website that allowed visitors to view all Valley Overlook's lodging options, and gave them the ability to book their stay. Finally, we developed a brand awareness digital ad campaign as well as a search engine marketing campaign to increase bookings.
The Challenge
The team at Valley Overlook was starting their marketing efforts from scratch: they needed a logo, a website to showcase the available lodging, and a way to start filling up the vacancies.
The Goal
Valley Overlook's goal was to get their business up and running, with a brand that fit the business's aesthetic, and marketing efforts that would attract new customers.
The Solution
JAC Creative began by developing a full brand identity that included a clean, nostalgic logo. We then built a simple, easy-to-use website that allowed visitors to view all Valley Overlook's lodging options, and gave them the ability to book their stay. Finally, we developed a brand awareness digital ad campaign as well as a search engine marketing campaign to increase bookings.
Video Marketing
To give website visitors a better understanding of the scenery at Valley Overlook, JAC Creative scheduled a photo and video shoot on a beautiful, clear autumn day at Valley Overlook. We used the footage throughout the website and created separate files that could be used on social media.
The video shoot gave us exactly the content we needed to represent the campground's lodging and amenities throughout the website.
Advertising Campaign
JAC Creative ran a display ad campaign to increase brand awareness among people with an interest in outdoor activities by targeting recent visitors to local nature centers, popular hiking spots, and retailers of equipment for outdoor activities.
We also began running an ongoing search engine marketing campaign for people looking for unique cabins, glamping, and camping spots in the area. The SEM campaign utilizes a low cost per click, resulting in a large increase in website traffic at a relatively low cost.
Website Strategy and Design
With plenty of high-quality video and photo content to work with, as well as a robust brand guide, JAC Creative developed a website that felt representative of the experience visitors have while staying at Valley Overlook, with forest-green treelines, inviting imagery, and showcases of all the beautiful lodging options.
With clear calls to action, the website leads users from informational pages to Staylist, where they can reserve their spot.
The Impact
An ongoing search engine marketing campaign drives engaged users who are looking for lodging options to Valley Overlook's website. Ongoing website monitoring and campaign management help keep the user experience seamless and engaging. Overall, the campaign helps Valley Overlook fill in the vacancy gaps to help keep the business running strong.