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Midnight Owl Brewery

Local Brewery

Brand Identity  •  Website Creation  •  Campaign Management

When we first met with Rosemary and Joel, the duo had only a vision of what “Midnight Owl Brewery” would one day be. While their dream business was still being thoroughly planned out, they brought in JAC Creative as their marketing team to create a whole new brand identity and website for this exciting local startup.

Midnight Owl Brewery

Local Brewery

Brand Identity  •  Website Creation  •  Graphic Design  •  Campaign Management

When we first met with Rosemary and Joel, the duo had only a vision of what “Midnight Owl Brewery” would one day be. While their dream business was still being thoroughly planned out, they brought in JAC Creative as their marketing team to create a whole new brand identity and website for this exciting local startup.
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The Challenge

With a new brewery in the works, Rosemary and Joel had a long to-do list. They needed a team of professionals to guide them through what would be needed from a marketing standpoint to launch their business, beginning with a logo.

The Goal

Our goal was to create a brand representative of the vision Joel and Rosemary had for their business: a family-friendly craft brewery and restaurant where the community can gather for locally-focused food and drinks.

With few restrictions for developing the brand, we wanted to use our creativity to explore plenty of unique options. The brand needed a modern look that would stand the test of time.

The Solution

The brand was centered around a timeless logo comprised of an owl and moon illustration that reflected the warm, family-friendly atmosphere of the restaurant. We immediately applied the brand to a "coming soon" webpage while we took photography and gathered content so we could develop the full website.

The Challenge

With a new brewery in the works, Rosemary and Joel had a long to-do list. They needed a team of professionals to guide them through what would be needed from a marketing standpoint to launch their business, beginning with a logo.

The Goal

Our goal was to create a brand representative of the vision Joel and Rosemary had for their business: a family-friendly craft brewery and restaurant where the community can gather for locally-focused food and drinks.

With few restrictions for developing the brand, we wanted to use our creativity to explore plenty of unique options. The brand needed a modern look that would stand the test of time.

The Solution

The brand was centered around a timeless logo comprised of an owl and moon illustration that reflected the warm, family-friendly atmosphere of the restaurant. We immediately applied the brand to a "coming soon" webpage while we took photography and gathered content so we could develop the full website.

Website Strategy and Redesign

Once the full brand identity was established, JAC Creative immediately launched a "coming soon" page to give visitors a brief overview about the business. This gave JAC time to develop the full website while Joel and Rosemary were busy renovating the storefront. We scheduled time for a photo shoot to get imagery for the website and we met with Joel and Rosemary to collect content.

The result was a beautiful and engaging website that serves as a hub of information for people wanting to visit the brewery.

Website Strategy and Redesign

Once the full brand identity was established, JAC Creative immediately launched a "coming soon" page to give visitors a brief overview about the business. This gave JAC time to develop the full website while Joel and Rosemary were busy renovating the storefront. We scheduled time for a photo shoot to get imagery for the website and we met with Joel and Rosemary to collect content.

The result was a beautiful and engaging website that serves as a hub of information for people wanting to visit the brewery.

The Impact

Midnight Owl Brewery successfully opened its doors in the summer of 2023. With the renovation, menu, staffing, and logistics being the ownership's top priority, they were able to entrust JAC Creative with the creation of a brand and website that matched their vision as well as the atmosphere of the business itself.

The Impact

Midnight Owl Brewery successfully opened its doors in the summer of 2023. With the renovation, menu, staffing, and logistics being the ownership's top priority, they were able to entrust JAC Creative with the creation of a brand and website that matched their vision as well as the atmosphere of the business itself.