Dancing Wheels Company
Integrated Dance Company
Brand Strategy • Graphic Design • Video Production
JAC Creative has worked extensively with Dancing Wheels to provide design services for their annual reports, gala invitations, and many other print pieces. JAC also managed Dancing Wheels' social media and produced video content to promote their mission and upcoming events.
Dancing Wheels Company
Integrated Dance Company
Brand Strategy • Website Creation • Graphic Design • Campaign Management
JAC Creative has worked extensively with Dancing Wheels to provide design services for their annual reports, gala invitations, and many other print pieces. JAC also managed Dancing Wheels' social media and produced video content to promote their mission and upcoming events.
The Challenge
Dancing Wheels needed a reliable marketing partner to help them in areas where they did not have resources or expertise: design, video production, and social media management.
The Goal
Dancing Wheels' goal was to rely on a marketing partner to help develop an annual sub-brand to match the theme of that year's gala. The sub-brand should feel cohesive across all media and marketing material throughout the fiscal year.
The Solution
JAC Creative works with Dancing Wheels annually to develop the sub-brand that will be used to promote their gala. Once the brand direction is approved, we use it to develop gala invitations and postcards, social media content, marquee signage, and program covers. Carrying the theme throughout the nonprofit's fiscal year, we then also create Dancing Wheels' annual report and annual campaign.
Brand Identity Development
Each year, JAC Creative works with Dancing Wheels to develop the sub-brand that will be used to promote their annual gala and other marketing materials. Starting with a theme given to us by Dancing Wheels, we then brainstorm ideas for the direction of the sub-brand.
Once the brand is developed and approved, we use it to design collateral throughout the organization's fiscal year, including invitations, postcards, social media content, website content, marquee signage, their annual report and their annual fundraising campaign.
We've also developed brand identities for other events Dancing Wheels has hosted, including their trivia nights, whiskey raffles, and their 40th anniversary.
Brand Identity Development
Each year, JAC Creative works with Dancing Wheels to develop the sub-brand that will be used to promote their annual gala and other marketing materials. Starting with a theme given to us by Dancing Wheels, we then brainstorm ideas for the direction of the sub-brand.
Once the brand is developed and approved, we use it to design collateral throughout the organization's fiscal year, including invitations, postcards, social media content, website content, marquee signage, their annual report and their annual fundraising campaign.
We've also developed brand identities for other events Dancing Wheels has hosted, including their trivia nights, whiskey raffles, and their 40th anniversary.
![[DWH-080] 2025 Gala - Rodeo Reimagined {Postcard} (5.1)](https://www.jaccreative.com/wp-content/uploads/DWH-080-2025-Gala-Rodeo-Reimagined-Postcard-5.1-1440x960.webp "[DWH-080] 2025 Gala - Rodeo Reimagined {Postcard} (5.1)")
![[DWH-084] Dancing Wheels Annual Report 2025 (3.2)](https://www.jaccreative.com/wp-content/uploads/DWH-084-Dancing-Wheels-Annual-Report-2025-3.2-1440x960.webp "[DWH-084] Dancing Wheels Annual Report 2025 (3.2)")
The Impact
Being in the arts industry, Dancing Wheels needed a marketing partner that could carry out their artistic vision. The Dancing Wheels leadership team has come to trust JAC Creative's ability to understand their vision and then develop an eye-catching brand that will help sell tickets and encourage donations. Every year, we look forward to collaborating with Dancing Wheels to develop a new sub-brand that will help bring their artistic vision to life.
The Impact
Being in the arts industry, Dancing Wheels needed a marketing partner that could carry out their artistic vision. The Dancing Wheels leadership team has come to trust JAC Creative's ability to understand their vision and then develop an eye-catching brand that will help sell tickets and encourage donations. Every year, we look forward to collaborating with Dancing Wheels to develop a new sub-brand that will help bring their artistic vision to life.
Social Media Management
To help Dancing Wheels promote their upcoming events, JAC Creative managed the dance company's social media presence, developing content, monitoring activity, and engaging with its followers. Having developed the sub-brands for most of their events, we were uniquely positioned to promote any upcoming events on Dancing Wheels' social media, which helped keep all promotional efforts consistent.