People don’t want quarter-inch drills.
They want quarter-inch holes.
https://www.jaccreative.com/wp-content/uploads/theodore-levitt-drills-800x425.png425800Gabriel Johnson/wp-content/uploads/JAC_logo_200px.pngGabriel Johnson2016-07-07 15:13:342017-07-08 15:13:53Theodore Levitt on What People Want