Now that we’ve all cleaned the buffalo chicken dip from our shirts (#TideAd), enveloped our entire home with Febreze (#BleepDontStink), and rode off into the sunset in our brand new Lexus LS 500 (#BlackPanther), we can look back and reflect on the advertising industry’s best of show.
But first, this year it seems particularly necessary to point out a few ads that fell flat. Before we get to the good stuff, here are our least favorite Super Bowl LII ads.
Our Least Favorites:
Dodge – Built To Serve
Throwing together a bunch of feel-good, people-helping-people video clips, mixing in your product every once in a while, and playing an inspiring speech out of context does not always equal a good Super Bowl ad.
Bud Light – Dilly Dilly Bud Knight
Hey Bud Light, we are over the whole “Dilly, Dilly” thing.
Diet Coke Twisted Mango – Groove
This one just missed the mark. Is it supposed to be funny? Or maybe it’s supposed to be cool. Either way, it doesn’t make me want a Diet Coke Twisted Mango.
Phew, hopefully you made it this far! Now let’s go through some of our favorites. We will start with some 3-star ads, 4-star ads, 5-star ads, then conclude with our favorite overall Super Bowl 52 ad!
Amazon – Alexa Loses Her Voice
Netflix – The Cloverfield Paradox
Tourism Australia – Dundee
NFL – Touchdown Celebrations to Come
Toyota – Good Odds
Jeep – Jeep Jurassic
Budweiser – Stand By You
M&Ms – Danny DeVito, Human
Our Favorite Super Bowl 52 Ad:
Tide – It’s a Tide Ad
Here it is! Our favorite ad is actually a series of ads that were funny, meta, and kept you wondering whether every commercial was just another ad for Tide. They really hit the mark with a whole series of ads spread out throughout the big game that poked fun at other Super Bowl ads.
https://www.jaccreative.com/wp-content/uploads/SuperBowl_graphic-800x315.png315800Gabriel Johnson/wp-content/uploads/JAC_logo_200px.pngGabriel Johnson2018-02-05 22:41:382018-02-21 15:35:48The Best (and Worst) Super Bowl 52 Ads
This year’s Super Bowl was full of funny, innovative, political, and emotional ads from a lot of the usual advertisers, but also some new players. Below are some of this year’s best ads from the big game, but first let’s look at some of the noteworthy buzz from around the Super Bowl’s ads.
84 Lumber was one of the new players to the Super Bowl Advertising game. Fox, the network that aired Super Bowl 51, deemed 84 Lumber’s ad too political for the Super Bowl and would not air the full version during the game. 84 Lumber held back on releasing the full, controversial video on YouTube until halftime, but released “The Journey Begins,” well before the game. The video went viral, in part due to its controversial nature, and garnered 1.1 millions views before the game on Sunday. Within 24 hours of the game, the full video, “The Entire Journey,” pulled in well over 3 million views.
Alfa Romeo, the Italian luxury and race car maker, made quite the introduction as well. With three Super Bowl spots, the company certainly got people thinking twice about which sports car manufacturers are available.
Although Tostitos and Uber didn’t see any air time during the game, those two brands came together and took a different approach to advertising for the big game. Tostitos released a limited-edition bag that can tell when you’ve been drinking and offered $10 off an Uber ride home from your Super Bowl party. Anyone can get behind the stand against drinking and driving, and this was a great way to let people know that Tostitos and Uber are on your side.
Now let’s dive right into some of our favorites ads from Super Bowl 51!
Alfa Romeo – Riding Dragons, or any of their Superbowl ads
What is the best (albeit expensive) way to to get into the American market? Three Superbowl spots.
T-Mobile – #BagofUnlimited
This one was genuinely funny (in our humble opinion), but falls short due to the classic “I loved that ad, but can’t even remember what company it was an advertisement for.”
Wendy’s – Cold Storage
We liked the website Wendy’s created for it’s “competitor.”
Kia Nero – Hero’s Journey
Coca-Cola – It’s Beautiful
Just the kind of feel-good message that America needs right now and have come to expect and love from Coca-Cola.
GoDaddy – The Internet Wants You
Audi – Daughter
AT&T – Mailman
This one hits close to home. I think we have all been surprised by an unexpected price increase.
Netflix – Stranger Things 2
I legitimately thought this one was an ad for Eggo waffles from the start. But it was just Stranger Things doing what Stranger Things does best: millenials nostagia.
A Cure For Wellness – Take the Cure
This one gets 4 stars for its creepiness alone.
King’s Hawaiian – False Cabinet
Amazon Echo – Any of the three ads that appeared during Super Bowl 51
Mr. Clean – Cleaner of Your Dreams
Bud Light – Ghost Spuds
AMC – The Walking Dead Returns
Airbnb – We Accept
Wonderful Pistacios – Ernie Gets Physical
Bai – Christopher Walken & Justin Timberlake
This one is funny, teaches us the correct way to pronounce “Bai,” and you actually remember what company the ad is for!
Tide – Terry Bradshaw
This one was innovative in that the start of the ad was tied (see what I did there?) right into the live broadcast before going to the commercial segment.
National Geographic – Genius
Right after Lady Gaga’s halftime show, we got to see Einstein playing “Bad Romance” on the Violin in an awesome commercial! This was a great way to tie “Genius” to the halftime show, and a great way to introduce a new series.
Our Favorite Super Bowl 51 Ad:
Budweiser – Born the Hard Way
Emotional, historical, and beautifully produced, this ad will fire up the entrepreneurial spirit in anyone. It also ties the message directly to the company. Great job, Anheuser-Busch, for informing us all of how your company came to be, and the struggle you fought along the way.
https://www.jaccreative.com/wp-content/uploads/SuperBowl_graphic-800x315.png315800Gabriel Johnson/wp-content/uploads/JAC_logo_200px.pngGabriel Johnson2017-02-06 15:26:382017-07-08 15:35:23The Best Ads in (and around) Super Bowl 51
Now, we strive for Perfect, but setting the bar too high may lead to a few problems down the line, and being realistic is better than being lucky.
Mr. Parker’s words of wisdom first appear to be just for illustrators or artists, but this way of thinking can be applied to pretty much any project. Every project (yes, every project) can be broken down into three elements:
Time Projects take time, and with time comes management, planning, milestones, and goals. Great things come from investing time and effort.
Money Projects cost money (even non-profit projects, because everyone needs to eat), and where there is money, there is a budget, and where there is a budget, there needs to be a cost effective return on the deliverable.
Final Deliverable No matter how many concepts, proofs, roughs, or iterations you have, the final deliverable is really the only thing that matters. In more recent times, this idea has become skewed (thankfully) with the process of being Agile.
Henrik Kniberg goes into further detail with Agile & Lean development. It’s a process of building, trying, fixing, and upgrading.
We just needed a way to get from point A to point B.
The Wrap Up
While we don’t live in a world like the movie In Time, Finished, Not Perfect is a great way to learn from your mistakes, perfect a skill, finalize a project, and GET. THINGS. DONE.
People don’t want quarter-inch drills. They want quarter-inch holes.
https://www.jaccreative.com/wp-content/uploads/theodore-levitt-drills-800x425.png425800Gabriel Johnson/wp-content/uploads/JAC_logo_200px.pngGabriel Johnson2016-07-07 15:13:342017-07-08 15:13:53Theodore Levitt on What People Want
The pizza and wings have been eaten, Peyton Manning hugged his family and drank his Budweiser, and Chris Martin walked away unscathed from a fierce dance off. Now the only things to talk about are the commercials from this year’s big game. Although this was a toned-down year for the ad industry’s best of show, we combed through all the weird, heartwarming, hilarious, resonating, or just plain boring to bring you the best Super Bowl ads from 2016!
Here are the runner ups (our winners are found at the bottom):
The Bud Light Party Featuring Amy Schumer and Seth Rogan
Real Talk with Key and Peele
Rocket Mortgage from Quicken Loans
What We Were Thinking
Ryanville Featuring Ryan Reynolds
First Date featuring Kevin Hart
And the winner for most unique ad goes to:
Quesalupa featuring Cleveland’s Norton Furniture
There was a lot of talk about a Puppymonkeybaby, but there was a disconnect between the commercial and the product. That’s why the award for most unique ad goes to Taco Bell, which showcased local “celebrities” from all across the country. If you want a few additional laughs, check out some of the other Quesalupa ads from across the country.
And the winner for Funniest ad goes to:
Drop The Balls featuring Steve Harvey
Two hilarious T-Mobile ads. Take that, Verizon. Also, what a great way to play off of a huge mistake Steve Harvey made only a few weeks ago.
And the winner for most emotional ad goes to:
Please Turn Off The Faucet.
This PSA-style Colgate commercial had everyone thinking about their water use. I, for one, will be thinking about how long the faucet is running for some time to come, and I know I’m not the only one. An ad that can make that kind of impact deserves this award.
And the winner for best overall ad goes to:
This ad is a reminder of just how much the Jeep brand has been through. “From the beaches of Normandy to the far reaches of the Earth.” It tugs at the military heartstrings, reminds Jurassic Park fans of a terrifyingly exciting T-Rex chase (“Must go faster!“), and even brings in B.B. King, Marilyn Monroe, and Aretha Franklin. It is a modest look at everything Jeep has accomplished, and it includes something to which anyone can relate.
https://www.jaccreative.com/wp-content/uploads/SuperBowl_graphic-800x315.png315800Gabriel Johnson/wp-content/uploads/JAC_logo_200px.pngGabriel Johnson2016-02-08 14:48:452017-07-08 14:49:25The Best Super Bowl 50 Ads
From the landing page of this year’s top Google search results, we are brought back to 2015’s big events. These stats tell a lot: People all over the world love the Oscars; The world searched more times for “The Dress” than the European Migrant Crisis, the Iran Nuclear Deal, and the discover of water on Mars (by the way, The Dress is blue and black); Adele is back in full force; and Lamar Odom, Caitlyn Jenner, and Ronda Rousey were huge in 2015. Hoverboards, Cecil, Mad Men, Chewbacca, and Shia LaBeouf also made the cut in this year’s emotional, encouraging, and hopeful video:
https://www.jaccreative.com/wp-content/uploads/2015_YearInReview_Graphic_v2-800x315.png315800Gabriel Johnson/wp-content/uploads/JAC_logo_200px.pngGabriel Johnson2015-12-21 14:34:072017-07-08 14:35:03Google - A Year in Search 2015
It’s that time of year again when friends and family get together to celebrate the holidays! We would like to extend our invitation out to all of our clients, family, and friends. Some hors d’ouerves and drinks will be provided, but you can bring along a dish if you would like. Or, more importantly, bring a friend and some good conversation!
https://www.jaccreative.com/wp-content/uploads/FezziwigPartyBanner-800x315.jpg315800Gabriel Johnson/wp-content/uploads/JAC_logo_200px.pngGabriel Johnson2015-12-16 14:32:422017-07-08 14:33:05Annual Fezziwig Holiday Party
I am a great believer in luck, and I find the harder I work, the more I have of it.
https://www.jaccreative.com/wp-content/uploads/tj_hooker.jpg204800Gabriel Johnson/wp-content/uploads/JAC_logo_200px.pngGabriel Johnson2015-07-09 13:55:102017-07-08 14:04:17Thomas Jefferson on Luck and Hard Work