As online advertising becomes more and more relevant over traditional advertising, we at JAC Creative recognize the importance of a highly effective, high performing online advertising campaign. One that has a big return on investment. Whether you put all your eggs into AdWords, Bing Ads, or some mix of PPC advertising, these tips are good standard practices, straight from the Googleplex.
- Use keywords in you ad’s copy – So you’ve come up with a big list of awesome search query keywords… Great! Now don’t forget to use those same keywords in the ads that you write. This helps to increase your click through rate (CTR), particularly if those keywords are in the ad’s headline.
- Give users a reason to click on your ads – A call to action is very important. Say something that might separate your ad from all the others, and let users know what they will find once they visit your site. Don’t forget to keep it simple!
- Ad Extensions make things even easier for the user – As mobile search becomes more and more prominent, as simple “Call” button attached to your ad could be just the thing your business needs to get that dusty, old landline ringing once again!
We are always open to a good chat. If you have a question about your business’s online advertising campaign, feel free to drop us a line. We’d love to learn more about your business and see if there is any way JAC Creative can help.
Check out this video to learn more:
…And follow the Google AdWords YouTube channel. They are always posting new videos that are full of helpful tips!
Cited source: Google AdWords YouTube channel – Remembering AdWords Fundamentals – Google Best Practices – https://www.youtube.com/watch?v=HPmzOxrMkvw