You may be aware that Facebook is making big changes to its news feed yet again. Facebook will give even less weight to posts from businesses and pages to make room for more of your friends’ posts. This sparks some thought about how shareable the content is that a business posts, but it might also make the time that a post is published even more relevant. With that being said, when should a business post to Facebook? And more broadly, when should a business post to any social media? Below is an up-to-date cheat sheet that you can use for your business to help boost your post’s likes, shares, retweets, +1s (is Google+ still a thing?), and clicks.
First, let’s clarify. We love Google+ and encourage you to follow us if you’re into that sort of thing. Also, this cheat sheet will cover Facebook, Twitter, Google+, Instagram and LinedIn based on data that Buffer and others have collected. Huge shout out to Buffer for being awesome! Keep in mind these are recommendations based on a bunch of data that only a handful of companies have collected using various means. Depending on your industry, the best time to post could be different. The important thing is to try out different approaches and see what works best for your industry and to make sure the content you are sharing is worthy of the likes, shares, retweets, +1s, and clicks that you are hoping for!
Here’s a quick tip for you and your business: on your Facebook page, click Insights > Posts. Here you can see “When Your Fans Are Online” which will be tailored to your specific audience. Thanks Facebook for amazing data! Or you can follow these general guidelines:
Best time to post: 1:00 pm – 3:00 pm, especially on Friday
Worst time to post: 8:00 pm – 8:00 am
People tend to check LinkedIn at work. Monday through Thursday are the best, and be sure to stay away from posting on the weekends.
Best time to post: 8:00 am – 6:00 pm
Worst time to post: 7:00 pm -6:00 am
People are too busy checking Instagram and Twitter to bother with their Google+ account. Keep your posts early to provide a quick break from work.
Best time to post: 9:00 am – 1:00 pm
Worst time to post: 6:00 pm – 6:00 am
The idea is to rack up clicks, retweets, favorites, and replies. Those of us who get bored or distracted toward the end of the workday might open up their Twitter feed at that time. Evenings and weekends are really good too!
Best time to Tweet: 3:00 pm – 8:00 pm
Worst time to Tweet: 4:00 am – 8:00 am
This mobile-focused network tends to get the most action after work. Give your followers some fun, lighthearted content to brighten their day!
Best time to post: 5:00 pm to 9:00 pm
Worst time to post: 2:00 am – 4:00 pm
People are too busy checking their work email in the morning to bother with marketing emails. If you send before noon, you might end up right in the trash folder.
Best time to send: 1:00 pm – 6:00 pm
Worst time to send: 10:00 pm – 6:00 am