Flag Design Principles in all Designs

All design studies are related in one form or another. Tools change, culture changes, but the principles have always remained the same. Brand identity for businesses can be difficult to manage, but with a few lessons taken from flag design, your business can gain more traction in your market. Which leads us to…


Vexillology (Study of Flag Design) has been around for quite some time now. Think Coat-of-Arms, Banners, and basically anything used to tell things apart. Roman Mars goes into more detail about some of the worst-designed flags in North America, which teaches us more about good design.

Now, take the same principles for flag design and apply them to your business’ logo, website, or print material. Each new design can follow the same rules developed as the brand identity, and everyone is on the same page no matter what they add or change.

With this “locked-down” guide of your business’ identity, you may think the process is complete, but there is another aspect that may fall to the wayside….

Respecting Your Audience (Visually)

Chip Kidd, another great designer, goes into further detail of keeping things respectful.

When it comes to any print or digital design, knowing the mindset of your audience plays a large part into how everything is presented. Each element (typography, color, photography, messaging, call-to-actions) needs to play off of each other, and every element needs to be important. If something isn’t important or if another element already explains part of your message remove it.

Flag Design isn't pairing words with images.

Don’t insult you audience’s intelligence. Include the word OR the object. Not both.

Language barriers, reinforcement, and training are all exceptions to this guideline. But the idea is to keep your designs simple and to know who will be receiving your message.

JAC Creative works to keep these principles in our back pocket whenever we design anything. Contact us if you’d like to continue this conversation or if you would like us to design something for your business using these principles.