Now that we’ve all cleaned the buffalo chicken dip from our shirts (#TideAd), enveloped our entire home with Febreze (#BleepDontStink), and rode off into the sunset in our brand new Lexus LS 500 (#BlackPanther), we can look back and reflect on the advertising industry’s best of show.
But first, this year it seems particularly necessary to point out a few ads that fell flat. Before we get to the good stuff, here are our least favorite Super Bowl LII ads.
Our Least Favorites:
Dodge – Built To Serve
Throwing together a bunch of feel-good, people-helping-people video clips, mixing in your product every once in a while, and playing an inspiring speech out of context does not always equal a good Super Bowl ad.
Bud Light – Dilly Dilly Bud Knight
Hey Bud Light, we are over the whole “Dilly, Dilly” thing.
Diet Coke Twisted Mango – Groove
This one just missed the mark. Is it supposed to be funny? Or maybe it’s supposed to be cool. Either way, it doesn’t make me want a Diet Coke Twisted Mango.
Phew, hopefully you made it this far! Now let’s go through some of our favorites. We will start with some 3-star ads, 4-star ads, 5-star ads, then conclude with our favorite overall Super Bowl 52 ad!
Amazon – Alexa Loses Her Voice
Netflix – The Cloverfield Paradox
Tourism Australia – Dundee
NFL – Touchdown Celebrations to Come
Toyota – Good Odds
Jeep – Jeep Jurassic
Budweiser – Stand By You
M&Ms – Danny DeVito, Human
Our Favorite Super Bowl 52 Ad:
Tide – It’s a Tide Ad
Here it is! Our favorite ad is actually a series of ads that were funny, meta, and kept you wondering whether every commercial was just another ad for Tide. They really hit the mark with a whole series of ads spread out throughout the big game that poked fun at other Super Bowl ads.