Writing Effective Web Prose, Pt. 2

Posted by on May 4, 2017 in Blog, Marketing & Advertising

Okay, you wrote a headline that will grab your reader’s attention. But now you have a whole lot more writing to do. Where do you begin? Below is part two (of two) of our “Writing Effective Web Prose” series that explores the subtle, yet important differences you should keep in mind when writing for the web versus any ...

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Writing Effective Web Prose, Pt. 1

Posted by on Apr 21, 2017 in Blog, Marketing & Advertising

So you know the difference between “their, ” “there,” and “they’re,” and you avoid incomplete sentences like the plague. But now you think you are ready to take your writing skills online to write some website content. Well before you start the next best food blog, consider all the differences when writing for the web versus ...

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SEO Basics: How to Get to the Top of a Google Search

Posted by on Nov 10, 2016 in Marketing & Advertising

We are often asked what can be done to improve a website’s search engine rankings. The very first steps to SEO include confirming a site is responsive (mobile ready), uses HTML 5 tags properly, has compressed media elements (e.g. photos), & uses a fast server. Beyond that, the answer often requires a more detailed analysis of the business and the goals in mind. The ...

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Online Advertising for Local Businesses

Posted by on May 19, 2016 in Marketing & Advertising

Our focus on helping small, local businesses grow sometimes means we have to limit online advertising to target specific locations surrounding those local businesses. Aside from simple location targeting, there are many practices that can help increase foot traffic and in-store sales straight from your online advertising campaign. Let’s focus on Google AdWords. The first step to ...

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Ad Blocker – Friend or Foe

Posted by on Mar 3, 2016 in Blog, Marketing & Advertising

It’s an easy road to go down… Download an ad blocker browser extension under 1mb, enable it, then you never have to sit through another YouTube ad, scroll past Google search ads, or deal with slow page loading due to the ads that have to load alongside the article you are reading. Online advertising can be annoying, intrusive, and deceptive ...

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The Best Super Bowl 50 Ads

The pizza and wings have been eaten, Peyton Manning hugged his family and drank his Budweiser, and Chris Martin walked away unscathed from a fierce dance off. Now the only things to talk about are the commercials from this year’s big game. Although this was a toned-down year for the ad industry’s best of show, ...

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