Writing Effective Web Prose, Pt. 2

Posted by on May 4, 2017 in Blog, Marketing & Advertising

Okay, you wrote a headline that will grab your reader’s attention. But now you have a whole lot more writing to do. Where do you begin? Below is part two (of two) of our “Writing Effective Web Prose” series that explores the subtle, yet important differences you should keep in mind when writing for the web versus any ...

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Writing Effective Web Prose, Pt. 1

Posted by on Apr 21, 2017 in Blog, Marketing & Advertising

So you know the difference between “their, ” “there,” and “they’re,” and you avoid incomplete sentences like the plague. But now you think you are ready to take your writing skills online to write some website content. Well before you start the next best food blog, consider all the differences when writing for the web versus ...

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Annual Fezziwig Holiday Party 2016

Posted by on Dec 7, 2016 in Watercooler

Who: Hosted by JAC Creative. Clients, friends, and family are invited! What: Our Annual Fezziwig holiday party stuffed with good food, libations, and conversations. When: December 20th at 6 pm. Where: 4322 Pearl Road in Cleveland, OH 44109. Parking is located on the road across from our office or around the corner on Spokane Avenue. Why: We ...

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SEO Basics: How to Get to the Top of a Google Search

Posted by on Nov 10, 2016 in Marketing & Advertising

We are often asked what can be done to improve a website’s search engine rankings. The very first steps to SEO include confirming a site is responsive (mobile ready), uses HTML 5 tags properly, has compressed media elements (e.g. photos), & uses a fast server. Beyond that, the answer often requires a more detailed analysis of the business and the goals in mind. The ...

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Finished, Not Perfect

Posted by on Sep 6, 2016 in Watercooler

Jake Parker has a great message: “Finished, Not Perfect.” Now, we strive for Perfect, but setting the bar too high may lead to a few problems down the line, and being realistic is better than being lucky. The Breakdown Mr. Parker’s words of wisdom first appear to be just for illustrators or artists, but this ...

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Online Advertising for Local Businesses

Posted by on May 19, 2016 in Marketing & Advertising

Our focus on helping small, local businesses grow sometimes means we have to limit online advertising to target specific locations surrounding those local businesses. Aside from simple location targeting, there are many practices that can help increase foot traffic and in-store sales straight from your online advertising campaign. Let’s focus on Google AdWords. The first step to ...

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